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5 Reasons Why You Shouldn’t DIY Your Own Website (Using Wix)


Many business owners initially choose Wix (or other website builders) for website building due to its user-friendly interface and affordability. However, we caution against potential downsides such as brand devaluation, poor SEO capabilities, limited customization options, taking your focus away from the business, and non-sustainability.

Business owners should opt for professional web design services rather than DIYing with Wix. Professional website design ensures the effectiveness of the website and helps achieve the business goals by optimizing user experience and conveying the brand’s message clearly and persuasively.

1. It can make your brand look cheap.

Firstly, generic design templates can make your website appear unprofessional and lacking in originality, raising doubts about the legitimacy of your business.

Because Wix is primarily targeted at individuals seeking free or low-cost websites, the platform’s association with budget-friendly options may further diminish the perceived value of your brand.

Many business owners using Wix don’t necessarily have the design skills or expertise needed to create a polished and professional-looking website.

While Wix offers easy-to-use tools for website building, it still requires a certain level of design knowledge to create a visually appealing and cohesive website.

Without these skills, business owners may find it challenging to create aesthetically beautiful and functionally effective design for their websites.

Which ultimately undermine the credibility and professionalism of your brand.

2. SEO Limitations

Wix has significant limitations in terms of search engine optimization, leading to lower organic traffic compared to platforms like WordPress.

DIY website builders may lack proper SEO optimization, such as structured data, which can negatively impact search engine rankings and visibility.

Users often have limited control over structured data, which is crucial for search engine optimization and displaying relevant information in search results.

3. Website Speed and Security Limitations

Wix websites may suffer from slow loading speeds and have limitations in terms of security features and control over server files, which can be crucial for business websites.

DIY website builders may offer shared hosting, leading to slower website speeds and potential security risks due to lack of control over server files.

4. Focus on Business vs. Website

Business owners should focus on their core operations rather than spending time and effort on building and managing websites, which is best left to professional web designers and developers.

5. Not Suitable for Long Term Sustainability

Wix lacks the infrastructure for long-term business sustainability; as businesses expand and website content grows, managing or migrating the site becomes increasingly challenging.

Here’s why:

  • Lack of Control Over Hosting: Wix’s hosting service comes with the risk of account suspension without prior notice, leaving users vulnerable to the platform’s policies.
  • Incomplete Package for Business Website Design: Wix doesn’t adequately address specific business needs like optimizing landing pages, niche targeting, etc.
  • Hidden Costs: While Wix advertises affordable pricing plans, additional costs can add up, especially when integrating third-party apps.
  • Unclear Costs and Lost Profits: Pricing plans of DIY website builders can be unclear, with additional costs for necessary functionalities potentially leading to lost profits.
  • Inability to Migrate: Users are often unable to migrate their websites or integrate with other services, limiting their scalability and flexibility.

Business owners should pick professional web design services over Wix (or any other DIY website builders). They ensure beautiful and effective websites that achieve business goals.